standardarchitecture for camerich

'folding house', camerich booth at shanghai furniture expo
image courtesy standardarchitecture


beijing-based standardarchitecture designed the 'folding house' booth and a series of furniture pieces for the chinese furniture brand camerich, 
shown in september at shanghai furniture expo. the concept for the showroom is a vision of the house of the future, which upholds themes
as lightness, transparency, spatial multiplicity, openness and continuity. a series of white tilted planes wrap and encompass visitors as 
they are guided through the showroom. four pitched roof elements break through the pristine rectangular volume to open views to the 
bustling activity surrounding the standalone construct. bound with frameless glass panes and railings, the interior surfaces visually continue 
and end where it begins. the displayed elements are comprised of angled benches and curvaceous lounge chairs and tables supported with 
minimal stainless steel rods.



'folding house', camerich booth at shanghai furniture expo
image courtesy standardarchitecture


inside the 'folding house'
image courtesy standardarchitecture


'folding house'
image courtesy standardarchitecture


furniture collection by standardarchitecture for camerich
image courtesy standardarchitecture


camerich booth at shanghai furniture expo
image courtesy standardarchitecture


a lounger, part of the furniture collection by standardarchitecture for camerich
image courtesy standardarchitecture


floor plan / level 0
drawing by standardarchitecture for camerich


floor plan / level 1
drawing by standardarchitecture for camerich


section
drawing by standardarchitecture for camerich


model at the standardarchitecture studio
image © designboom


model at the standardarchitecture studio
image © designboom


model of 'folding house' for camerich
image courtesy standardarchitecture

project info:


project name: camerich concept show
design team: zhang ke, jesper reiter, simon hjalmar persson, claire rizzi, fu yun, hector peinador
location: furniture china, shanghai new international expo center
program: concept show consisting of showroom and furniture showing the future of furniture

design period: june - september 2011

construction period: august - september 2011
site area: 273 sqm

building area: 500 sqm
architect: standardarchitecture